ARC

ARC started as a personal venture. I was exploring the idea of setting up my own small 3D printing business and decided to build a brand around it.

With no client brief or existing identity to work from, I had complete creative freedom. I developed everything from the initial concept and logo through to the typography, colour palette, visual language and brand guidelines.

It was an interesting exercise in building something from the ground up, thinking not just about how the brand looked, but how it could work as a real business. I wanted to create an identity that felt contemporary, distinctive and flexible enough to work across packaging, digital and printed materials.

The project gave me the opportunity to experiment with ideas and develop a complete identity entirely on my own terms.

Certain details have been changed for legal reasons, but the work shown is my original design.

Brand Guidelines

Brand Guidelines

Brand Guidelines

Brand Guidelines

Brand Guidelines