NUFFIELD HEALTH

From developing the NuCycle campaign and gym-wide promotions to designing sales app interfaces, digital advertising and branded packaging, my work for Nuffield Health covered a broad mix of creative disciplines.

With such an established brand, the challenge was finding ways to keep things fresh while staying true to its identity. I enjoyed pushing the boundaries, exploring new approaches and finding different ways to bring ideas to life.

My work spanned member acquisition and retention campaigns, email marketing, healthcare communications, environmental graphics, gym takeovers and large-format print, taking projects from initial concepts through to finished artwork.

Some projects started with a blank page, while others involved building on existing ideas. Working so closely with the brand gave me a real understanding of its personality and how to keep it evolving without losing what made it recognisable.