Some brands follow culture. Red Bull has spent decades helping shape it.

Working with a brand like Red Bull brings a different kind of creative challenge. Everyone knows the identity, everyone recognises the attitude, but that doesn't mean you can stand still. Quite the opposite. There's a constant need for fresh thinking and creative that keeps pushing things forward.

I've worked across a wide variety of projects for Red Bull, from visual identities and campaigns to sponsorships, digital communications and internal brand systems. Every brief was different, but the challenge was always the same: creating something fresh that still felt unmistakably Red Bull.

One of my personal highlights was designing the Drift Masters logo and then travelling to Poland to see it in a stadium. Pretty special seeing your work come to life on that scale.

Another major project involved rethinking Red Bull's global internal communications platform, creating a clearer, more engaging visual system that could connect with teams across different markets.

It's a brand that operates at an incredible pace, with a constant stream of new challenges, ideas and opportunities. And that's what makes working with them so exciting.